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Valerie Lavoie

resume

ACCOUNT DELIVERY & CLIENT OPERATIONS LEADER

Executive client delivery leader with 15+ years of experience owning complex, multi-channel marketing programs across enterprise and growth-stage organizations. Known for translating strategy into executable plans, sequencing work realistically, enforcing scope discipline, and maintaining delivery momentum across cross-functional teams. Experienced in fractional and contract leadership environments where delivery quality, client alignment, and timeline control are critical to account health. I support organizations through:

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  • Executive client partnership and strategic account leadership

  • Senior stakeholder alignment and trusted advisor relationships

  • Team mentorship, coaching, and leadership development

  • Account growth, retention, and expansion strategy

  • Cross-functional collaboration across marketing, CRM, and RevOps

  • Navigating change, ambiguity, and high-stakes client environments
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CAREER HIGHLIGHTS

  • 15+ years leading executive client relationships and delivery across Fortune 100, mid-market, and growth-stage organizations

  • Owned and grew client portfolios up to $18M through trust-based partnership and long-term account strategy

  • Secured $30M+ in multi-year renewals and expansions with enterprise and mid-market clients

  • Built and mentored teams of up to 20+ across client services, strategy, and operations

EXPERIENCE

ValerieLavoie.com 

VP Client Delivery
The Automation Company

  • Own end-to-end delivery across multiple B2B client accounts, serving as executive delivery lead and primary escalation point

  • Translate strategic roadmaps into sequenced, resourced execution plans across CRM, lifecycle, and RevOps initiatives

  • Standardized delivery systems including playbooks, SOPs, capacity planning frameworks, and client health scorecards

  • Manage scope boundaries, evaluate new requests, and enforce tradeoff decisions to prevent timeline drift

  • Direct and enable 15+ consultants, assigning work, monitoring dependencies, and resolving blockers

  • Converted project-based engagements into $150K+ ARR through disciplined delivery and account stabilization

  • Doubled agency revenue in 9 months by improving delivery predictability and client retention.

Rev Ops Marketing Lead 

  • Fractional revenue operations leader responsible for early-stage pipeline integrity, vendor oversight, and HubSpot governance across Marketing and Sales.

  • Own outsourced SDR vendor performance, qualification standards, and KPI accountability

  • Enforce lifecycle hygiene, attribution accuracy, and pipeline stage integrity within HubSpot

  • Partner with Marketing and Sales leadership to align ICP targeting and early-stage conversion benchmarks

  • Monitor meeting quality, pipeline velocity, and MQL → SQL progression to ensure revenue readiness

  • Develop SOPs and governance standards to improve data reliability and forecasting confidence

Lamark Media

VP, Head of Lifecycle Marketing

  • Executive CRM lead for new department; C-suite engagement to align lifecycle strategy with business goals and demonstrate ROI, delivering 300%+ returns.

  • 15% increase in subscription rates with audience segmentation and tailored content

  • Data-driven, cross-channel strategies (segmentation, journey mapping), doubling email list size and CTR 10%.

  • Recruit, mentor and develop a high-performing team.

  • Ownership of department P&L, maintain 50% margin.

  • Drove 2x retention via behavioral content; delivered $1M+ incremental revenue.

Ansira

VP Client Partner

  • Full P&L ownership of $18M+ portfolio with 15-20 accounts

  • Led renewal cycles with Fortune 100 clients, securing $30M+ in multi-year agreements.

  • Led retention and growth initiatives with 50% blended margins, 100% client roster retention and 10% YoY revenue growth. Maintained NPS score of 9/10.

  • Manage and lead account planning, renewal motions and expansion opportunities, increasing revenue by 10% in the first year.

  • Established and scaled an automotive digital marketing consulting program (scope, staffing, onboarding, measurement, optimization).

  • Managed and lead RFP responses and new business pitches across cross functional teams

  • Managed multi-disciplinary team of 40+ account managers, strategists, project management, data science and 3rd party vendors.

Publicis Groupe, Canada

Group Account Director, CRM

  • Executive sponsor for global CRM programs, overseeing $10M portfolio

  • Directed CRM operations and client services, ensuring integration across website, email, and direct mail channels.

  • Built and led a cross-functional team supporting CRM initiatives, integrating international teams and strategies.

  • Leveraged first-party data and segmentation to create a precision marketing engine, delivering personalized customer experiences.

  • Managed scope, budget, and SOWs with clients and third-party vendors, ensuring delivery excellence and profitability.

MRM McCann

Account Director, CRM

  • Led a CRM team for Chevrolet NA, focusing on content strategy driven by data.

  • Owned full scope and all deliverables associated with SOW; increased renewal by 5%

  • Built customer journey maps and content strategies based on audience segments, pain points and known customer journey activities.

  • Orchestrated GM's first loyalty program launch across all CRM channels

  • Directed email content for 6M+ Chevrolet owners, increasing open rates and PCTO by 5% YoY.

  • Managed and mentored team of 15+ to coordinate multiple departments, 3rd party vendors and clients to create a cohesive, omnichannel customer experience

  • Applied innovative thought leadership based on available tech stack, data analysis and first party data to address customer pain points and move forward client initiatives and priorities

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